PINNACLE PINOT NOIRE
Astor Estate Sonoma
Since the mid-1980s, Astor Estate has produced limited-edition wines of genuine ambition. The estate's philosophy rests on an unlikely pairing: the rigour of traditional old-world winemaking and the precision of big data analysis. It is a combination that has defined the estate's approach from the outset and grown more refined with each vintage.
Services
Research & Strategy
Branding
Custom Glass
Having expanded and deepened its organic farming protocols, Astor Estate saw an opportunity to bring the packaging into alignment with where the estate had arrived. The new packaging needed to carry the weight of four decades of winemaking, the precision of its data-driven approach and the integrity of its organic commitment, without sacrificing the understated confidence the brand had always projected.
The label was built from the land itself. Topographical data from Sonoma Valley was used to generate a precise three-dimensional model of the terrain, which was then translated into a deep embossing on the label surface. The result makes the valley's actual geography tangible to the touch, connecting the wine inside to the specific landscape that produced it. A custom bottle completes a package designed to be as considered as the winemaking it represents.
