PINCHBACK ORIGINAL SPICED RUM
Pinchback draws its identity from New Orleans, a city whose Creole townhouses carry centuries of layered cultural history in their facades. That same richness of reference shaped the design direction: multicultural, textured and deeply rooted in place. The two-piece bottle system pushed the expressive boundaries of custom glass, finding a structural form as distinct as the spirit it contains.
Service
Research & Strategy
Branding
Custom Glass
A design that has since inspired others across the category, Pinchback remains a benchmark for culturally grounded packaging. It is, above all, a genuine tribute to New Orleans: its architecture, its layered identity, and the singular character it brings to everything it produces.
