TEQUILA CORZO
Corzo is a super-premium tequila that helped define the category. As the brand matured, the original packaging no longer reflected the depth of craft behind the liquid. Bacardi commissioned Singular Glass to reposition Corzo around what had always been its true foundation: the rigour and artistry of its master distiller.
Services
Research & Strategy
Branding
Custom Glass
THE SOLUTION
The brief called for a bottle with the presence and permanence of an icon. Rooted in Arandas and the lineage of its master distillers, the design draws its language from the same sources as the liquid itself: traditional values, exceptional raw material, and a process refined over generations. The result brings the best of Mexican design thinking to bear on a package worthy of what it contains.
Research into the brand's history and the broader category pointed toward a clear design language. The spiral geometry of the agave plant became a structural and decorative motif, connecting the bottle's form directly to its source. Mexico's rich chromatic traditions informed the colour direction, while custom typography was developed to carry the same sense of craft and rootedness as the liquid itself.
During the project, Corzo held the premium position in Bacardi's tequila portfolio. The subsequent acquisition of Patrón shifted the strategic landscape, and the newly developed bottle and label were ultimately not taken to market.
