JANÉ WINESTORE EXPO-LICOR
Signage and Placemaking
Barcelona
Typographic signage and placemaking for Jané Winestore Expo-Licor, a well-loved neighbourhood wine and spirits store in Barcelona. Long established but visually overlooked within its commercial arcade, the store needed an identity that could hold its own on the street. A contemporary lattice structure was applied over the existing façade, at once concealing its age and announcing its presence. What had been easy to miss became impossible to ignore.
Services
Research & Strategy
Branding
Custom Glass
The exterior intervention was designed to work in conversation with the store's interior, a project conceived by Chu Uroz and Carmelo Zappulla. The continuity between inside and out gives the store a coherence that extends the identity beyond the shopfront. The façade itself was fabricated by OHM, a local Barcelona signage company whose craft is visible in the quality of the finished result.
